Storytelling in annual reports and accounts
The Charity Commission has published the results of its latest monitoring reviews of charity trustees’ annual reports and accounts. It has scrutinised a random sample of just over 100 reports. This makes for interesting reading and is a reminder that charity reports are an opportunity to explain to the public what organisations do and how funds are used.
The commission found the most common reason for inadequate reporting was the trustees’ annual report did not explain the charitable activities the charity had carried out. This research provides useful insight for reviewing our own reports. It can be used as an opportunity to reflect on how you might better tell the story of your organisation, communicate your impact and be open and transparent, particularly in relation to how money is spent. At NCVO they have a range of resources to support charities in understanding and communicating their impact.