What motivates charitable giving?
This YouGov white paper explores attitudes to giving to the charitable sector. A very interesting read, includes data and stats on supporter engagement, who chooses to give to charity and how people are giving.
Interesting reading and findings; 87% of British adults have interacted with a charity in the last year, with 57% donating money and 56% donating goods to a charity shop.
32% of responders believe too much money goes into the administration of a charity rather than directly to the cause, with 28% preferring to support charitable causes by volunteering or donating goods rather than donating money.